These children make millions on YouTube

The littlest influencers
A 'shark' record
Real kids making content
Millionaire figures
Ryan Kaji (United States, 2011)
From Ryan ToysReview to Ryan's World
A childhood dedicated to YouTube
The Kaji family
Huge toy line
Like Nastya (Russia, 2014)
Almost 250 million subscribers
Non-stop views
A fortune
A lure for brands
Kids Diana Show (Ukraine / USA, 2014)
From Diana to Diana & Roma (& Oliver)
Siblings’ chemistry
Hit songs
Top sale dolls
SIS vs BRO (Canada, 2007 and 2008)
They are having fun and it shows
They do it all
Their parents? A mystery
Accumulating wealth
Vlad and Nikita (United States, 2013 and 2015)
Everything started with Peppa Pig
Genuine and funny
Toys all around the world
Record of income per video
JoJoSiwa (United States, 2003)
Immense talent
All smiles
A music hit
Millionaire by 18
The littlest influencers

The importance of a young audience on YouTube is clear when a children’s song like ‘Baby Shark’ becomes the most viewed video in the history of the platform. It has also turned girls and boys around the world into stars... and multi-millionaires!

A 'shark' record

To understand the potential of the youngsters' universe of YouTube, let’s find out the grand ‘Baby Shark’ numbers. If we talk about the number of views, the video has over 12 billion, far ahead of the next one in the ranking: ‘Despacito’ by Luis Fonsi, which has 7.7 billion views.

Real kids making content

Besides cartoons and kids songs, child youtubers are increasing at a stratospheric level the number of videos that people consume on the video platform.

Millionaire figures

Let’s see the numbers of viewers, including how much money, that child YouTube stars are drawing.

Ryan Kaji (United States, 2011)

An actual King Midas of YouTube and one of the pioneers of content creation. At only four years old, he started uploading videos in 2015. He went viral by doing a simple unboxing of a ‘Cars’ toy.

From Ryan ToysReview to Ryan's World

At first, his channel was called Ryan ToysReview which explained exactly what he did: playing with toys and telling his experience. They were amateur videos, simple but very touching and they were enjoyed by many children. Now, Ryan’s World is a millionaire multinational.

A childhood dedicated to YouTube

In the present, his main channel has over 31 million subscribers and an accumulated 50 billion views.

The Kaji family

One of the main virtues of Ryan and his family, who are with him in every video, is their perseverance. They upload videos to their channel almost daily which, according to ‘Celebrity Net Worth’, translates into a fortune of 32 million dollars at the child's age of only ten years. This number reaches a 100 million dollars if the whole family earnings are taken into account.

Huge toy line

So, besides his YouTube channel, Ryan has his own Nickelodeon show and his own line of more than 5,000 toys.

Like Nastya (Russia, 2014)

What started as a therapeutic activity, recording homemade videos with her dad, has become an empire of millions of dollars and views. And luckily for the Russian family, they relocated to Miami in 2018, years before the War in Ukraine broke out.

Almost 250 million subscribers

The main channel of Anastasia Radzinskaya - her real name - has more than 108 million subscribers to which we need to add another 160 million more from her secondary channels in other languages.

Non-stop views

Regarding views, she’s about to hit 70 billion. With these numbers, it is estimated that with each video Nastya shares, she earns 250,000 dollars.

A fortune

Just like that, since starting to upload videos in 2016, the young youtuber has earned a 40-million-dollar fortune, according to ‘Celebrity Net Worth’.

A lure for brands

On Instagram, she is also a total influencer, and the best fashion brands are collaborating with her and her father - a true showman and the key to the success of the channel.

Kids Diana Show (Ukraine / USA, 2014)

About to hit 115 million subscribers, Diana shares numbers and friendships with Nastya. But in this case, she stars together with her brother Roma, and the little Oliver, the newest member of the family.

From Diana to Diana & Roma (& Oliver)

Diana and Roma started creating content for YouTube in 2015, with the priceless help of her dad, Vlad. Today, they are almost hitting the 70 billion views' mark.

Siblings’ chemistry

The chemistry of the two siblings on camera and their accessible and kind content have made them part of the YouTube royalty reaching 200 million subscribers in all their channels.

Hit songs

Having their own cartoon series, releasing singles, or having a huge toy line are some of the achievements Diana and Roma have accomplished outside YouTube.

Top sale dolls

Diana’s doll collection is a worldwide sale success. Add that to the Kids Diana Show, which earns anywhere from $2.8 million to $44.7 million yearly, according to Parents.com.

SIS vs BRO (Canada, 2007 and 2008)

This is one of the most fun, entertaining, and unique channels your children may find on YouTube. Its protagonists are Roland and Karina.

They are having fun and it shows

With 14,4 million subscribers, these siblings accumulate more than 6.7 billion views.

They do it all

Their videos consist in doing challenges, playing all kinds of games, travelling around the world, or simply having fun.

Their parents? A mystery

One of the curiosities of this channel is that their parents’ names are unknown. It’s a mystery.

Accumulating wealth

What we do know is that, during these years, Sis vs Bro have generated, according to ‘Celebrity Net Worth’, more than 2 million dollars due to the 700,000 dollars per year they made with their channel.

Vlad and Nikita (United States, 2013 and 2015)

Vladislav and Nikita Vashketov are also YouTube royalty. With more than 102 million subscribers in their main channel, and another 20 million in their secondary ones, they are about to hit 60 billion views.

Everything started with Peppa Pig

They started their channel in 2018, so in an astonishingly short time they have achieved those figures. Their videos began with unboxings, mostly from Peppa Pig merch.

Genuine and funny

Right now, the brothers have an agreement with the Australian company, Haven Global, which sells their toy line, their mobile games, and apps.

Toys all around the world

They also have their own toy line with Playmates Toys, a legendary company from Hong Kong that sells their products in places such as Walmart, Target, and Amazon.

Record of income per video

‘Celebrity Net Worth’ estimates that their net worth is over 90 million dollars. Their channels together are valued in almost 140 million dollars, and they earn more than 300,000 dollars per video – a record in the platform.

JoJoSiwa (United States, 2003)

The only youtuber of legal age of the list has a YouTube channel that won't stop growing. To this day, she has more than 12 million subscribers and 3.7 billion views.

Immense talent

Singer, dancer and multi-tasker, this L.A. based youngster from Nebraska does it all and does it well: music videos, challenges, dance tutorials, collaborations with other youtubers…

All smiles

The success of Jojo Siwa increased when she participated in two seasons of the Lifetime show ‘Dance Moms’.

A music hit

She also has her music on Spotify, her own bedroom decor and accessories line and, of course, her own doll.

Millionaire by 18

According to ‘Celebrity Net Worth’, with that career, Jojo Siwa has accumulated a net worth of more than 20 million dollars.