This influencer rakes in $10,000 a month, even though she doesn't exist!

Who is Aitana López?
Too good to be true? Yup.
The creator
The roads that led to Aitana
Tired of real influencers
A meticulous job
The winning combination
Fitness and gaming influencer
Steady growth
Also on Fanvue
'Spanish Goddess of Temptation'
Impossible dates
Brands want their own Aitana
A cost-saving measure?
Million-dollar figures
The battle has begun
Who is Aitana López?

Aitana López is a 25-year-old Barcelona-based digital sensation, whose stunning and eye-catching image has charmed hundreds of thousands on social media. The catch? Aitana isn't real.

Photo: X (Twitter) - @Fitness_Aitana

Too good to be true? Yup.

She looks real, poses like a real person, and let's just say her earnings, over $10,000 a month, are definitely real. But Aitana López is a creation of Artificial Intelligence.

Photo: X (Twitter) - @Fitness_Aitana

The creator

The mastermind behind Aitana López is Rubén Cruz, a designer who has taken AI to new heights to craft an influencer as lifelike as possible. The outcome is striking.

Photo: X (Twitter) - @Fitness_Aitana

The roads that led to Aitana

But how did the idea of Aitana come about? It's as simple as the desire to avoid big egos and greedy people, Rubén Cruz explained in an interview with EuroNews.

Photo: X (Twitter) - @Fitness_Aitana

Tired of real influencers

Yes, the 'father' of Aitana López was fed up with dealing with real-life influencers and decided to create his own, meeting with overwhelming success.

Photo: X (Twitter) - @Fitness_Aitana

A meticulous job

Managing Aitana López's account is no walk in the park. Apart from maintaining a narrative of her day-to-day life, there's the extra effort to ensure she seems real and authentic. So far, it's been a smashing success.

Photo: X (Twitter) - @Fitness_Aitana

The winning combination

"Aitana has been carefully conceived. We created her based on what society likes the most. We thought about tastes, hobbies, and trends that have been popular in recent years," states Rubén Cruz.

Photo: X (Twitter) - @Fitness_Aitana

Fitness and gaming influencer

The brainchild was Aitana López, a fitness influencer and gamer based in Barcelona, mesmerizing fans with undeniable allure and hypnotic pink hair.

Photo: X (Twitter) - @Fitness_Aitana

Steady growth

On Instagram, she has already surpassed 200,000 followers, and a single ad collaboration on the platform can fetch up to $1,000.

Photo: Instagram - @Fit_Aitana

Also on Fanvue

Not just on Instagram, TikTok, and X (formerly Twitter), Aitana López has also ventured onto Fanvue, where she posts content for adults.

Photo: X (Twitter) - @Fitness_Aitana

'Spanish Goddess of Temptation'

For $15 a month, subscribers get to see the virtual influencer sans clothing. The 'Spanish Goddess of Temptation,' as she is branded, boasts over 3,400 subscribers.

Photo: X (Twitter) - @Fitness_Aitana

Impossible dates

So much so, several notable figures, clearly unaware that Aitana López is a fictional creation, have attempted to connect with her, probably to show off their classic novel collections.

Photo: X (Twitter) - @Fitness_Aitana

Brands want their own Aitana

And what do brands think of an influencer who doesn't actually exist? They seem thrilled, as Rubén Díaz's agency has been inundated with requests to create custom AI models for various brands.

Photo: X (Twitter) - @Fitness_Aitana

A cost-saving measure?

Certainly, companies believe that having their own virtual influencer could save them a bundle compared to the costs of hiring real influencers for promotions.

Photo: X (Twitter) - @Fitness_Aitana

Million-dollar figures

To give an idea, Selena Gómez and Kylie Jenner rake in $2.56 million and $2.39 million, respectively, per sponsored Instagram post. Imagine how many Aitana López's could be created with that kind of cash?

The battle has begun

What's evident is that the showdown between real and virtual influencers has kicked off. Who will come out on top? Only time will tell.

Photo: X (Twitter) - @Fitness_Aitana

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