Why is everyone talking about Coldplay's Chris Martin's sneakers?
Coldplay's global success in recent years has exposed all the members of the band to unprecedented media scrutiny, not only for their music but also for their commitment to reducing the environmental impact during their concerts around the world.
In 2016, the famous band started using clean energy from solar panels, installing kinetic floors, and providing electric bicycles on which fans could pedal. Initial goal: At least a 50% reduction in carbon emissions during their events.
The words of the band's frontman were reported by the Guardian in a 2021 article: "The planet is facing a climate crisis. So we’ve spent the last two years consulting with environmental experts to make this tour as sustainable as possible. .. We won’t get everything right, but we’re committed to doing everything we can and sharing what we learn."
Among the various initiatives taken by the band to reduce its environmental impact, the sneakers worn by Chris Martin during his concerts stand out. You may wonder: what do shoes have to do with environmental impact?
The running shoes of the Coldplay frontman ended up in many online magazines in recent weeks, and not only for their captivating and colorful aesthetics.
The now-famous sneakers were made with recycled materials in collaboration with the French brand HOKA.
To produce the pair of sneakers worn by the Coldplay frontman, 70 pairs of old sneakers were disassembled and reassembled, as GQ Italia informs us.
But it doesn't end there. The shoes made to measure for the famous singer, are equipped with a particular aerodynamic sole and a protective cushioned bed.
This way, Chris Martin's sneakers, as well as being aesthetically in line with the singer's look, defined by many as "sporty neon," are also functional and light.
The super cushioned sole allows him to increase speed and facilitate movement. This is why the popular musician manages to run back and forth on stage without ever getting tired! And, most importantly, he keeps caring for the environment!