This influencer rakes in $10,000 a month, even though she doesn't exist!
Aitana López is a 25-year-old Barcelona-based digital sensation, whose stunning and eye-catching image has charmed hundreds of thousands on social media. The catch? Aitana isn't real.
Photo: X (Twitter) - @Fitness_Aitana
She looks real, poses like a real person, and let's just say her earnings, over $10,000 a month, are definitely real. But Aitana López is a creation of Artificial Intelligence.
Photo: X (Twitter) - @Fitness_Aitana
The mastermind behind Aitana López is Rubén Cruz, a designer who has taken AI to new heights to craft an influencer as lifelike as possible. The outcome is striking.
Photo: X (Twitter) - @Fitness_Aitana
But how did the idea of Aitana come about? It's as simple as the desire to avoid big egos and greedy people, Rubén Cruz explained in an interview with EuroNews.
Photo: X (Twitter) - @Fitness_Aitana
Yes, the 'father' of Aitana López was fed up with dealing with real-life influencers and decided to create his own, meeting with overwhelming success.
Photo: X (Twitter) - @Fitness_Aitana
Managing Aitana López's account is no walk in the park. Apart from maintaining a narrative of her day-to-day life, there's the extra effort to ensure she seems real and authentic. So far, it's been a smashing success.
Photo: X (Twitter) - @Fitness_Aitana
"Aitana has been carefully conceived. We created her based on what society likes the most. We thought about tastes, hobbies, and trends that have been popular in recent years," states Rubén Cruz.
Photo: X (Twitter) - @Fitness_Aitana
The brainchild was Aitana López, a fitness influencer and gamer based in Barcelona, mesmerizing fans with undeniable allure and hypnotic pink hair.
Photo: X (Twitter) - @Fitness_Aitana
On Instagram, she has already surpassed 200,000 followers, and a single ad collaboration on the platform can fetch up to $1,000.
Photo: Instagram - @Fit_Aitana
Not just on Instagram, TikTok, and X (formerly Twitter), Aitana López has also ventured onto Fanvue, where she posts content for adults.
Photo: X (Twitter) - @Fitness_Aitana
For $15 a month, subscribers get to see the virtual influencer sans clothing. The 'Spanish Goddess of Temptation,' as she is branded, boasts over 3,400 subscribers.
Photo: X (Twitter) - @Fitness_Aitana
So much so, several notable figures, clearly unaware that Aitana López is a fictional creation, have attempted to connect with her, probably to show off their classic novel collections.
Photo: X (Twitter) - @Fitness_Aitana
And what do brands think of an influencer who doesn't actually exist? They seem thrilled, as Rubén Díaz's agency has been inundated with requests to create custom AI models for various brands.
Photo: X (Twitter) - @Fitness_Aitana
Certainly, companies believe that having their own virtual influencer could save them a bundle compared to the costs of hiring real influencers for promotions.
Photo: X (Twitter) - @Fitness_Aitana
To give an idea, Selena Gómez and Kylie Jenner rake in $2.56 million and $2.39 million, respectively, per sponsored Instagram post. Imagine how many Aitana López's could be created with that kind of cash?
What's evident is that the showdown between real and virtual influencers has kicked off. Who will come out on top? Only time will tell.
Photo: X (Twitter) - @Fitness_Aitana